BusinessWeek: Blogs will change your business
Posted : April 22, 2005 at 1:44 pm [America/Los_Angeles]
[via Frank Barnako: Why you can’t ignore blogs any longer]
The new issue of Business Week, arriving on newsstands Friday, includes eight pages about Web logs and how they will change your business…”Call it Blogs 101 for businesses,” the magazine said. “You cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself.”
With an estimated 9 million blogs on the Web now and 40,000 new ones each day, there’s a lot of bad with the good. But even if 99.9% are worthless, that leaves maybe 40 a day “that could be talking about your business, engaging your employees or leaking those merger discussions you thought were hush-hush,” the article added.
And it’s no bubble, indicated BW. Venture firms financed $60 million in blog startups last year, according to VentureOne — chump change compared with the $19.9 billion that poured into dot-coms in 1999…
Frankly, I would be ecstatic if companies would at least start by “internally” embracing blogs and wikis.
The idea that “intellectual property” can be easily authored, tagged with a timestamp, categorized (or tagged aka del.icio.us or flickr), archived, collaborated upon, automagically indexed, be search-friendly and then get pulled in and consumed by an end-user ought to be something that should attract the attention of companies.
I mean, what will it take for folks to realize that the email-me-the-info or hyperlink-the-preso-on-the-intranet approach commonly followed in most companies cannot come close to living up to the benefits that this approach offers. It sure beats the pants out of the some of the knowledge management solutions that I have seen embraced in large companies. Infact, how about building a social bookmarks service (again, like del.icio.us) within a company primarily to highlight cool “internal” sites and content areas?
Anyway, my $0.02 cents…
- Anand
Category: IT and Business Trends